![]() Even with all the money labels devote to finding talent, the success rate is a pitiful one percent. It requires spending time scouring the internet, traveling to shows, flying to meetings, expending resources all in search of the magic combination of qualities that just might translate into a superstar act. Looking at the future of artist development, he told Music Business Worldwide last year, "The old model of finding talent is inefficient and unreliable. Martini's past industry experience also includes artist management with Ferret Records and Crush Management as well as involvement with Jingle Punks Music, a company that provides music for TV, film and video games. As reported by Music Business Worldwide in 2021, Factory New also utilizes AR (augmented reality) to generate content spread across social media, namely TikTok. Prior to signing with Capitol, FN Meka, created by brothers Chris and Brandon Le, was part of Martini's "virtual" record label, Factory New, which launched the rapper. ![]() We thank those who have reached out to us with constructive feedback in the past couple of days-your input was invaluable as we came to the decision to end our association with the project," the label said (via New York Times' Joe Coscarelli). We offer our deepest apologies to the Black community for our insensitivity in signing this project without asking enough questions about equity and the creative process behind it. ![]() "CMG has severed ties with the FN Meka project, effective immediately.
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